Loyalty - How to Add a Tag to an Account

You can now add Tag(s) to a loyalty account. This can be helpful when you want to target certain groups of loyalty accounts based on demographics or sales history.

For example, you can use the Target Loyalty Accounts functionality to find all customers who have purchased a CLARINS product and add the “Clarins” tag to their accounts. In future, if you want to send marketing material to these customers, you can simply search for customers with the “Clarins” tag and send them all an SMS or email.

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If you need to create tags, click on the following article How to create product tags